The Objective
Create a short, high-clarity animation that introduces a key PhonePe feature in under 30 seconds while aligning with the brand’s tone and mobile-first user behavior.
Bringing it to Life
With the visuals and script ready, my role was to transform static frames into a cohesive, energetic motion story. Every movement was designed to be purposeful guiding attention, emphasizing key moments, and maintaining clarity across the entire flow.